analsiy.in

Secondary sales intelligence

Turn FMCG sales data
into decisions

One view of secondary sales across distributors, retailers, products and territories — with every figure traceable to the invoices behind it.

Explore the platform
Outlets
12,703
Billed this month
4,140

Each mark is an outlet. The lit ones bought something this month. Two thirds of a typical distribution network goes dark in any given period — and most reporting never shows you which two thirds.

Three links in the chain. We measure the one that moves.

  1. 01Primary

    Company to distributor

    Stock leaves the depot. This is what most reporting already measures, and it tells you what you shipped.

  2. 02Secondary

    Distributor to retailer

    Stock reaches the outlet. This is what the platform measures, and it tells you what the market actually absorbed.

  3. 03Tertiary

    Retailer to consumer

    Stock leaves the shelf. Rarely visible without panel data, and the reason secondary sales is the closest honest signal.

Built for the questions a sales review actually asks

Secondary sales intelligence

Distributor-to-retailer billing across every region, brand and SKU, with the comparison period always in view.

Distributor performance

Rank the network by value, growth and attainment. Find the distributors sliding before the quarter closes.

Retailer analytics

Active, new, lost and at-risk outlets, segmented by the value they actually buy rather than the tier they were assigned.

Product performance

SKU-level movement with contribution and growth, so a pack size in decline is visible while it still matters.

Regional coverage

Numeric and weighted distribution by territory, measured against the outlets you could be billing.

Generated insights

Plain-language findings derived from the same figures as the charts, so a headline can never contradict the panel beside it.

Modules

Sales is live today. The rest are mapped and scheduled — each one is listed here rather than shown as a screen that does nothing.

  • Sales

    Live

    Secondary sales, regional, product and distributor performance

  • Distribution

    Planned

    Numeric and weighted distribution, outlet coverage

  • Inventory

    Planned

    Stock cover, stockouts, inventory ageing

  • Retailers

    Planned

    Segmentation, churn and growth

  • Products

    Planned

    SKU analytics and assortment

  • Marketing

    Planned

    Campaign performance and ROI

  • Analytics

    Planned

    Forecasting, anomaly detection, recommendations

See where your coverage actually stands